On Life, Branding, and Soul.

Date : November 16 , 2017

The Craziest Thing I’ve Done…

  Last week I flew to Jamaica to go to attend my very first A-Fest. One of the speakers, Wim Hof (aka the Ice Man), shared how he was able to… …climb to 22,000 ft on Mt. Everest with only shorts and shoes …stay in freezing cold ice for almost 2 hours (a world record) […]

Date : November 08 , 2016

“Just Be You” Is Bull…. When It Comes To Building Your Brand

Have you ever heard people telling you, “Just Be You” or “You Are Your Brand.” Well it’s bull… Yes, it’s a little harsh and I don’t usually get heated. (And you know I mean it when I start off getting passionate). But whenever I see someone write this in an email or blog post, it […]

Date : October 30 , 2016

Forget About Your WHY. It Doesn’t Matter. Instead, You Need This.

What’s Your WHY? Undoubtedly, if you’ve been coached by any business coach, they will ask about your why. Like some magic pill, your why is treated like BIG key to having a successful business. While your why may be important to some degree, I really don’t care about it. Because your “It” Factor is way more important for […]

Date : October 10 , 2016

Rebrand or Not To Rebrand: The 3 Signs You Need To Pay Attention To For Your Brand To Succeed

You look at your website and it hits you like a ton of falling bricks. DREAD. Eek… “The website isn’t me,” you say to yourself in a moment of panic. If you are feeling like you are ready for a rebrand because your website doesn’t speak to you, you’re not alone. Most people get tired […]

Date : October 03 , 2016

3 Costly Branding Mistakes New Entrepreneurs Make (And How To Avoid Them)

With the popularity of shows such as Shark Tank, the rise of startup tech companies, and the lure of online marketing, it seems like almost everyone is starting a business. While an idea is easy to develop, it’s much harder to stand out in the market when there are so many people vying for attention. […]

Date : September 22 , 2016

The 6 letter word that kills your business (before you even start)

Are you TRYING? Or are you going for it? That’s the difference between succeeding and not. You are either all the way in and you CHOOSE SUCCESS. Or you are out. There’s no in between. “Trying” is bullshit. It means nothing. “Trying” means you have one foot out of the door. “Trying” means you don’t […]

Date : October 26 , 2015

Take Action Before You Are Ready

  If you wait until tomorrow to take action or when you are ready, then bad news…your business will not get very far. Even when it’s uncomfortable, you have to start taking action now! If you don’t grow then your business doesn’t grow. That’s why it’s so important to constantly step outside of your comfort […]

Date : October 19 , 2015

Stop Following the Crowd

If you want to stand out from the the crowded marketplace, then Stop Following The Crowd! You want to be a leader and not a follower otherwise you’ll be known as a “Me Too” player in the market. Start thinking outside of the box and tuning into to the amazing possibilities of your business. Here […]

Date : June 15 , 2015

[Brand Case Study] Tomika – Out for a Walk

Today I’d like to share my client, Tomika’s, success story and walk you through how we got clear on her message. Tomika owns Out For A Walk, a pet siting and dog walking service based in LA. She was struggling with figuring out her niche market and how to be different than all the dog […]

Date : June 03 , 2015

Behind The Scenes of my brand refresh

A few days ago, I decided to do a little mini brand refresh. It may sound crazy because I just rebranded a few months ago, but it was time to do it. Refreshes are great to keep your brand current. Just like you wouldn’t wear last seasons ‘it’ item because it is out of style, […]

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