What makes a brand cool…well cool?

What makes a brand cool…well cool?

Ever wonder what makes a cool brand…cool? One of the “it” brands of the moment is SoulCycle! Celebs can’t get enough of it — and Oprah celebrated her 60th birthday.  If the you are wondering why I’m obsessed with the brand it’s because of the Vibe and the Experience they create. They have a swagger…Continue Reading →

The Beauty of Branding

The Beauty of Branding

The beauty of branding is you can impact a lot of people in a positive way with your brand. One of those brands is Dove. Imagine you are going about your day and you stop at and see two signs on top of two different doors. One says Beautiful and the other says Average. Which…Continue Reading →

LUV is in the air — with Southwest

LUV is in the air — with Southwest

Imagine getting off the plane and seeing a huge crowd clapping and cheering.  Is it for some celebrity or maybe a sports team that won a game? No… You suddenly realize, it is for you. That’s exactly what happened to Kelley Mulsinger when she flew from Baltimore to Texas to see her fiancé, Andy McIlvaine. Southwest…Continue Reading →

Be Like Hermès — Your Wallet Will Thank You

Be Like Hermès — Your Wallet Will Thank You

Hermès Birkin Bag — what can you say except masterpiece and how do I get my hands on it? Yeah, you, me, and about a couple of hundreds of thousand women. But why would anyone in their right mind pay $10,000 (and that’s the low end) for a bag? I mean, you could go on a…Continue Reading →

Taylor Swift Did What?

Oh Taylor. This girl knows how to work it — by it I mean her brand. And I have a major brand crush that’s borderline obsessed with the way she has become the recent reigning queen of the pop princesses charts. I mean, how many singers can completely change genres without stirring up a riot…Continue Reading →

Hello!

I'm Minling. Resident BRANDING GEEK here to help you get to the heart of your brand & message so that your clients come running to you (vs. having to chase them down).

To me, brands go way deeper than the visuals. Branding is about building the emotional connections. That's what creates a tribe of raving fans. Want to the real scoop on branding?

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Because you are not meant to be

Bland (And Neither Is Your Brand)!

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