The Craziest Thing I’ve Done…

The Craziest Thing I’ve Done…

  Last week I flew to Jamaica to go to attend my very first A-Fest. One of the speakers, Wim Hof (aka the Ice Man), shared how he was able to… …climb to 22,000 ft on Mt. Everest with only shorts and shoes …stay in freezing cold ice for almost 2 hours (a world record)…Continue Reading →

Take Action Before You Are Ready

Take Action Before You Are Ready

  If you wait until tomorrow to take action or when you are ready, then bad news…your business will not get very far. Even when it’s uncomfortable, you have to start taking action now! If you don’t grow then your business doesn’t grow. That’s why it’s so important to constantly step outside of your comfort…Continue Reading →

Stop Following the Crowd

Stop Following the Crowd

If you want to stand out from the the crowded marketplace, then Stop Following The Crowd! You want to be a leader and not a follower otherwise you’ll be known as a “Me Too” player in the market. Start thinking outside of the box and tuning into to the amazing possibilities of your business. Here…Continue Reading →

[Brand Case Study] Tomika – Out for a Walk

[Brand Case Study] Tomika – Out for a Walk

Today I’d like to share my client, Tomika’s, success story and walk you through how we got clear on her message. Tomika owns Out For A Walk, a pet siting and dog walking service based in LA. She was struggling with figuring out her niche market and how to be different than all the dog…Continue Reading →

Behind The Scenes of my brand refresh

Behind The Scenes of my brand refresh

A few days ago, I decided to do a little mini brand refresh. It may sound crazy because I just rebranded a few months ago, but it was time to do it. Refreshes are great to keep your brand current. Just like you wouldn’t wear last seasons ‘it’ item because it is out of style,…Continue Reading →

Hello!

I'm Minling. Resident BRANDING GEEK here to help you get to the heart of your brand & message so that your clients come running to you (vs. having to chase them down).

To me, brands go way deeper than the visuals. Branding is about building the emotional connections. That's what creates a tribe of raving fans. Want to the real scoop on branding?

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Because you are not meant to be

Bland (And Neither Is Your Brand)!

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