Behind The Scenes of my brand refresh

Behind The Scenes of my brand refresh

A few days ago, I decided to do a little mini brand refresh. It may sound crazy because I just rebranded a few months ago, but it was time to do it. Refreshes are great to keep your brand current. Just like you wouldn’t wear last seasons ‘it’ item...
What makes a brand cool…well cool?

What makes a brand cool…well cool?

Ever wonder what makes a cool brand…cool? One of the “it” brands of the moment is SoulCycle! Celebs can’t get enough of it — and Oprah celebrated her 60th birthday.  If the you are wondering why I’m obsessed with the brand...
The Beauty of Branding

The Beauty of Branding

The beauty of branding is you can impact a lot of people in a positive way with your brand. One of those brands is Dove. Imagine you are going about your day and you stop at and see two signs on top of two different doors. One says Beautiful and the other says...
LUV is in the air — with Southwest

LUV is in the air — with Southwest

Imagine getting off the plane and seeing a huge crowd clapping and cheering.  Is it for some celebrity or maybe a sports team that won a game? No… You suddenly realize, it is for you. That’s exactly what happened to Kelley Mulsinger when she flew from...
Be Like Hermès — Your Wallet Will Thank You

Be Like Hermès — Your Wallet Will Thank You

Hermès Birkin Bag — what can you say except masterpiece and how do I get my hands on it? Yeah, you, me, and about a couple of hundreds of thousand women. But why would anyone in their right mind pay $10,000 (and that’s the low end) for a bag? I mean, you...

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