are a women entrepreneur who is damn good at what you do.
Only one thing…
The rest of the world just hasn’t quite found out about you yet.
Despite your best efforts, your message seems to be falling splat on the floor.
There’s just too many other people trying to do what you do. And you know you are at least up to par with them -- and to be honest, you’re probably even better than some of them.
But your business hasn’t clicked quite yet.
You’re missing an ingredient to the delicious goodie you’ve been cooking up and you can’t quite put your finger on it.
You just need something. A surprise. A twist. Something...that doesn’t scream bland like everyone else.
But you feel a little lost on how to get there. How to express what you’re feeling inside.
You wish that someone can help show you the way.
Are you ready to take one gigantic leap towards your fulfilling your wish?
YES? THEN I'M YOUR GIRL!
Hi, I’m Minling. It’s fantastic to meet you!
*Insert Virtual Hug* -- I’ve been known to be a hugger upon first meeting, just an FYI for when we do meet in person.
This site of mine, Brand Fame, is where bland brands receive a much needed What Not To Wear type of makeover**.
**A quick PSA about what a makeover means here: It’s not an “outfit” change (new website and logo). No no!! We go much deeper to understand what makes your brand tick, what’s keeping you in the sea of sameness, and what you can do to separate from the sea of sameness so your clients can ACTUALLY notice you.
Brand strategy is where all the cool kids hang.
And most entrepreneurs miss this part. *Sigh*
But it’s what separates the ordinary from the extraordinary. (Yes, it’s a bit of a cheesy line -- none the less, it’s still valid).
How do I know?
Because I’ve worked at really large Fortune 50 companies (Nestle and Toyota to name two) on branding and strategy. I’ve been in the trenches in some of the toughest categories to stand apart from the rest -- ahem -- frozen food is one of them.
Not to toot my own horn, but one of my product, Lean Cuisine Market Creations (now known as Market Collection) won product of the year in 2011 as voted by consumers. Now that’s a difficult task when there is a massive amount of frozen entrees to choose from as you’re walking down the freezer aisle.
And the reason it won?
It was different.
It was innovative.
It stood out (literally) from the regular ol’ boxes on the shelf.
And we tapped into a new need in the marketplace that all the other big gun brands missed.
My goal is to help you do the same.
Be noticed by the right people.
Find the right message for your clients that separates you from the others.
Heck, you may even win an award too!
WHY DO I CARE SO MUCH?
Because I’ve seen so many entrepreneurs do it all wrong.
In fact I did it all wrong too. Yep, you heard me, I was once in your shoes (and I have small feet so I could probably fit in just about anyone’s shoes).
Lost. Confused. Stuck. I didn’t know what I wanted to do in my business.
That’s how I felt. And quite frankly it sucked.
I launched my biz without a plan (yeah, you’d think I would have known better at the time). I didn’t know exactly what I wanted.
The biz launched and it was not even close to a smashing success. It was more like an epic fail (I’m not too proud to admit this).
I struggled for a year — fall deeper and deeper into despair, even crying myself to sleep worried about how I was going to pay rent.
But I didn’t give up.
I evolved. I found my own message of what I am here to do (yes, cliche but true).
I built up my own brand consulting practice, which I still currently enjoy doing. And I have built up my coaching practice as well.
Branding is not necessarily cut and dry, especially when it comes to your business. You have to fumble a bit to figure out the right message. No entrepreneur comes out with a hit right out of the gate. They tinker until they get it right. And I’m no different.
But you don’t have to struggle as much as I did because I help you cut the crap and get to the good stuff faster.
Oh, just a little fair warning. I’m not a graphic or web designer (even though I did create this site myself). And if you are going to ask me about brand design (style, logos, graphics, oh my) right out of the gate, then I’m not your girl. Will I help you get clear on those things? You betcha. Will we start there? Heck no (unless you’re an overachiever and done some major brand strategy work ahead of time).
Are you ready?
Ready to work with someone who’s been around the block or two with some large companies, who can show you the secrets to being different and proud of it?
Yes? -- so glad! Let’s see what we can whip up together by first checking out how you can work with me pronto.
Because you are not meant to be
Bland (And Neither Is Your Brand)!